All pharmaceutical companies aim to launch and distribute their products in one or more countries. Each market has its own distribution process, local representative requirements, certification requirements for medical representatives and relevant national legislation.
In addition to providing assistance to any Pharmaceutical company wishing to expand into the GCC countries, the MEDSPERO network can also provide the following services:
- Guidelines for market access and business setup
- Establish regulatory channels
- Establish sales channels
- Find potential distributors and partners
The global market access and distribution industry is important. We defined the coordination, movement, and management of products in order to meet their demand at the right time on the right market. It covers a diverse set of activities including pharmacovigilance and pharmacokinetics, which are both regulatory channels.The need for market access and distribution is made possible by the availability of these channels, which in turn depend on a range of factors.
There are many markets that are inaccessible to suppliers because no appropriate distribution channel exists. Particular regulatory channels, such as importation, may also restrict trade. This leaves suppliers with the option to create their own market access, often through local representative distributors and partners. Local representation is most common in developing countries where global firms have not managed to capture their share of the market. In developed countries however, there are more possibilities for global firms due to high levels of demand and strong competition levels, making it difficult for small enterprises or new entrants to break into these markets without substantial investment in advertising or marketing campaigns.